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Titre du poste : Marketing Communications and Brand Experience Vice President
Entreprise : Michael Page
Description du poste :
- Develop and implement the corporate communication strategy in alignment with the bank’s overall strategy.
- Ensure maximum efficiency of all communication channels to enhance brand value and product awareness.
- Plan and execute marketing and campaign communications for all brand, product, and services the bank aims to deliver to its current and potential customers, using different target audiences, appropriate media/channels, and creative designs.
- Manage creative works, media buying planning, and budget management required for marketing communications.
- Plan and execute press and public relations activities to protect and strengthen the bank’s reputation.
- Coordinate internal communication for reputation-related crisis issues and propose and implement necessary communication strategies.
- Plan and execute sustainability projects that will strengthen the bank’s image and create social impact.
- Ensure that all corporate and product-based web pages are designed and prepared in accordance with corporate identity elements.
- Manage content and advertising for all social media accounts to reach maximum target audience and increase customer engagement.
- Works on growth, performance marketing and optimisations, brand experience strategy, incident and crisis management, multi-channel integrated marketing plan, SEO best practices, digital marketing trends user interfaces and technologies.
Opportunity to work in the banking industry.Chance to work in a strategic role.A successful Marketing Communications and Brand Experience Vice President should have:
- At least a bachelor’s degree related to communication,
- At least 15 years experience in Corporate Communication,
- Preferably experienced in the banking sector,
- Proficient in multiple forms of communications technologies and approaches, experienced in media planning and digital marketing, marketing communication, technologies, brand experience ,
- Have advanced knowledge of English.
This established and respected institution is a key player in the banking sector, with a significant presence in Istanbul (Anatolia). With a large workforce, it consistently strives to improve and innovate in order to meet the diverse needs of its customers.Don’t miss this opportunity to join a prestigious institution and make your mark in the banking industry. Apply now to take the next step in your career.
Salaire attendu :
Localisation : İstanbul
Date du poste : Sat, 21 Dec 2024 23:56:37 GMT
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